commercial photo & video
Other than photography, video production is also a part of Sunny Pang's profession and nature. In order to mixture the style of Sunny Photography with different commercial brands and projects, keeping the harmony and picture style consistent and recognisable is essential; every pictures and clips are aiming to present the products as aesthetic and cinematic as possible, so to make every commercial works not too commercial at all.
client : microsoft
This set of photographs was to advertise the latest version of Microsoft's tablet and laptop, featuring 6 individual KOLs ( Key Opinion Leader ) from different professions. Including Sunny Pang himself as one of them. The idea is to show how that product bring convenience to their daily works and livings, with its compact size and lightness; also the high configuration and speed to give them reliable performances.
Photography | Editing by Sunny Pang
Concept | Design | Typography by Fevaworks Studio
client : elf culture
An exciting project that was to create an animatic video for a worldwide hit song - Baby Shark. There was a little challenge to animate these cute characters from the original story without changing their style at all, and to keep the animation associating and interacting with the lyrics; at the same time I tried to make the video looks more children-friendly instead of too commercial at all.
Brainstorming | Coordination | Photography | Animation | Editing by Sunny Pang
This video is to promote a children educational product - The First Book, by The Elf Culture. Audience could watch an adorable girl & her mother playing together and interacting with the books; meanwhile to show and demonstrate the details of those hand-made books, in order to draw the interest and trust from the consumer for getting one for their children which could help them develop and help their growths in many good ways.
Brainstorming | Storyboard | Coordination | Photography | Videography | Editing | Animation by Sunny Pang